![]() The new lettering is in BBC Reith, the BBC's proprietary font, introduced in 2017 and designed by Dalton Maag. The iconic boxes are subtly squared up and spaced outwards. In 2021, it was revealed that the BBC was planning on rolling out a refresh of the Lambie-Nairn logo. The BBC officially introduced its new Reith logo on 20 October 2021, however, the 1997 Gill Sans logo continues to be used on some channels such as CBeebies and CBBC along with being used as an in-credit logo, with the logo said to be fully phased out in 2022. Since 2017, the BBC has been slowly replacing Gill Sans with BBC Reith Sans and Serif, with the first being BBC Sport, followed by BBC Alba, BBC Studios after its merger with BBC Worldwide, then BBC Two's rebranding, then BBC Scotland's channel launch, then BBC News, the news channel, BBC World News, and most recently, BBC Radio and BBC Local Radio. This logo is the longest-lived in the history of the BBC, having been used as the primary logo for 24 years until October 2021 and continued as the secondary logo for some services. By 2002, most services were using a different design with the logo and name on top of each other in a box. BBC1 and BBC2 were also renamed BBC One and BBC Two. ![]() The typeface used is Gill Sans, made by Eric Gill in 1926. The three lines of the 1988 logo were removed from the logo, and the boxes and letters were also straightened up, making the boxes look similar to the 1958 logo. All its channels and services introduced a new logo scheme on that day, consisting of the BBC logo and the service name in one line. On 4 October 1997, the BBC launched a new logo and corporate identity, designed by Martin Lambie-Nairn.
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